Television has always been an important medium through which artists can raise awareness about their music. Without “The OC,” Imogen Heap’s “Hide and Seek” may never have been introduced to mainstream audiences, and void of “Entourage” exposure, Cold War Kids would be significantly less well-known. Licensing music to television is mutually beneficial, as the artist reaches new audiences, and the show is not expected to pay exuberant fees. Shows like “Gossip Girl” and “Scrubs” introduce the masses to music that they would not ordinarily hear on their local hit radio station, and spark exciting conversations about the soundtracks of last night’s episodes. Furthermore, theme songs are a lucrative method of showcasing the talents of various composers and songwriters.
Several John Lennon Songwriting Contest winners have gone on to license their music for television. Among these are The Swear, Laura DiStasi, Gaby Moreno, and Andrew Belle. Because they lent their music to popular network television programs, these artists have inspired many to research their songs, and subsequently buy their music.
The Swear has been featured on “Jersey Shore,” “Sex Rehab with Dr. Drew,” “View of the City," “A Decade of Cribs," “Disaster Date,” “Valemont,” “Always Wasted,” Converse commercials, “Tool Academy,” “Cribs,” and many more programs. Laura DiStasi’s music has been featured on “Melrose Place” and “Mercy”. Along with her Emmy nominated theme song for “Parks and Recreation,” Gabby Moreno’s music has been featured on “Lincoln Heights,” “The Hills,” and “Ghost Whisperer.” Finally, Andrew Belle’s songwriting talents have been showcased on “One Tree Hill,” “Grey’s Anatomy,” “90210,” and “Pretty Little Liars.”
As a suggestion, to safely and securely license music, one should research reliable internet resources for assistance. In order to copyright music, one should visit eCO Online System and create an account. A tutorial on how to properly copyright can be found here.